Friday, August 02, 2013

Trust Deficit – The Kalyan Jewellers Way

It was the most anticipated event in the Malayalam Entertainment World in the recent times, that of Manju Warrier facing the movie camera after fourteen long years and that too paired with the Big B himself for a jewellers' TV Commercial (it being just an ad film was a non-issue). The TV Channels and the media in general was flooded with the 'behind the scenes' stories of the shoot.

Kalyan Jewellers, the brand they were promoting may have got enough mileage for their budget with this pre-release publicity itself. But, the final result to put it simply is a damper, it stretches its  "VISWASAM ATHALLE ELLAM"  (Isn't Trust Everything) tagline a little further. In the past, we had a young woman dropping the idea of eloping with her boyfriend and returning home so as to not to breach the trust of her father. And, here we have a daughter (Manju) playing a trick of sorts to win her dad (Amitabh Bachchan) back after marrying the man of her choice.

This storyline would have worked wonders a decade or two back. Or, it would have been plausible with lesser known actors. But, in this day and age imagining Bachchan as a dad who severs ties with his daughter just because she has selected her own life partner is difficult if not impossible. Similarly, Manju, who has played a few firebrand roles in short but memorable career, risking her own life as well as her unborn child win back her father borders on being regressive.

If you don't believe me, see for yourself:


7 comments:

Shefali said...

I agree! It is the stupidest piece of work we have ever seen. I do not know about the lady, but The Bachchan was absolutely wasted in the ad.

Good piece of writing. You should consider sending to the promoter and the creator of the ad.

:)

firoz said...

One of the most boring commercials I have seen in recent time.

harimohan said...

It was a damper but cud happen

sachin tanwar said...

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Anil said...

uufff... That Commercial Was Pure Waste Of Talent and Resources

Anish Panicker said...

True Palicha style.., love the write up sir....

thanks from www.mollywoodframes.com

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